Background

Electrika is a Montreal based Residential Electrical company with a desire for sustainable growth. Electrika hired POD Marketing to build a website, establish their marketing strategy, generate profitable leads and help them grow as an organization. Electrika uses all of POD’s marketing solutions, including video development, customer database management and offline graphic design. Here is their story.

An Increase of
82%
In Monthly Conversions
Website

Before POD

Electrika was really focused on SEO. They had a website that had content that was written for search engines, and wasn’t very conversion centric. Their branding wasn’t portrayed properly, and it wasn’t build with best practices in mind.

Since POD

Electrika went onto our Home Services platform, but we had a whole additional beast to tackle - The French content. We decided to build two websites for them, English and French. We have a language picker at the top, and wrote all content for the user and for the search engines. The site is completely responsive and is growing and adapting on a monthly basis.

Graphic Design

Before POD

The Electrika brand was well established in the Montreal area. We had to be careful we didn’t change the recognition of the logo, but still give it the necessary facelift to the modern world.

Since POD

Their branding has become higher end, while keeping it’s loyal customer base in mind. With the introduction of Tesla car chargers in drivers garages, POD has been able to showcase Electrika’s modern, higher end side of their brand. We have have designed and sent out door hangers and flyers that have brought back a 50% ROI, and the display ads we designed have shown an incredible conversion rate.

Lead Generation

Before POD

Prior to joining POD Marketing, Electrika did not have any active Pay-Per-Click (PPC) programs and was primarily engaged in offline advertising.

Since POD

Electrika entrusted POD with their first PPC program. POD built two full campaigns - one in English and another in French to target the entire population of Montreal and Laval. Each campaign contained multiple ad groups relating to their services as well as two ad creatives to test against one another. Display and Youtube advertising were also added to the mix to help enhance Electrika’s online awareness.

Marketing Strategy

Before POD

Electrika had a marketing director in-house. We needed to figure out a balance between what they continued to produce in-house, and what POD could help with. Their efforts were continually needing additional resources to execute on, and they found that there were limitations on knowledge with certain online aspects.

Since POD

The marriage between in-house and POD’s strategists were figured out quickly. The collaboration increased the effectiveness of their overall program. Weekly meetings are now focused on online results, combined with YouTube, radio, direct mail and outdoor advertising. A campaign is underway that will allow Electrika to spend less money on media, and become increasingly more effective as time progresses.

Results & Conclusion

Since Electrika’s tenure with POD Marketing, we have helped them increase the number of monthly conversions by 82%. Their website and all advertising pieces have a clear modern brand, and they have been able to focus their time on increasing their infrastructure in-house to allow for additional growth yet to come.

Get Some Help with a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Outsource Your Full Marketing

Get Some Help With a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

Outsource Your Marketing

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Get Some Help with a Project
Learn More
Outsource Your Full Marketing
Learn More