Background

Mountain Park is a Real Estate and Property Management company in Calgary, Alberta. Established in 2008 at the beginning of a great real estate recession, Warren Phipps saw an opportunity to expand his reach and portfolio and venture into Property Management.

Mountain Park hired POD Marketing to establish and build their brand, generate leads and create an overall marketing strategy to compete with legacy businesses that have traditionally dominated the market for decades.

An Increase of
45%
In Monthly Conversions
Website

Before POD

Mountain Park’s website did not stand out in the crowd. It was very appealing but it lacked lustre and conversions. POD started driving traffic to this site and quickly realized it was in serious need of a rebuild.

Since POD

Through proper content writing, user-experience advancements and overall brand facelift, his website now converts 45% higher than his previous versions. It is easy to navigate around and allows users to easily call his business. He has expressed an incredible appreciation for the efforts the POD team have made, and credits his continued growth in part to his marketing.

Graphic Design

Before POD

The owner of Mountain Park was wearing many hats before POD came into the picture, as many business owners do. He was not only running his business, but he was designing flyers and advertisements himself. He admitted he needed help with showcasing his brand properly.

Since POD

His dedicated graphic designer designed a brand that emulated his excellent service, his business model and his modern take on property management. He now has a recognizable household brand and continues to grow both his high end business and has managed not to neglect his loyal customer base.

Lead Generation

Before POD

Prior to joining Pod Mountain Park was moderately active in Pay-Per-Click (PPC) seeing moderate success with its general search campaign. Mountain Parks aim was to drive their number of property rental valuation forms completed.

Since POD

Since joining POD, Mountain Park has seen great success with respect to the number of leads and inquiries they receive for their property management services including their property valuation form. POD has developed a mix of Google Adwords (search and display) as well as Facebook advertising to drive leads.

One notable success was the Facebook campaign that was ran showcasing the values of what a property may rent for in today’s market. The engagement rate with this ad was exceptional with 176 comments, 57 shares and 12,037 actions completed. This created 473 leads for Mountain Park at a cost per lead of approximately $20.00/lead (compared to the Adwords average of $50.00 over the same time period).

Marketing Strategy

Before POD

The client was trying to wear all types of hats and recognized his limitations in growth without adding on a strong marketing team. He found it difficult to accomplish the aggressive growth targets he had his sights on, and knew he was ready for help.

Since POD

POD has been able to give him some time back. He has chosen to take that added time and put his efforts towards growing his operations. He is now able to execute on the tasks he knew he needed to do in order to expand his employee base and knowledge.

Results & Conclusion

With POD’s help, Mountain Park has grown to be one of Calgary’s Premier Property Management Firms and now has the infrastructure built to accommodate additional growth. With a 45% increase in profitable leads, he has seen a substantial growth in sales. The ongoing SEO has enabled Mtnpark.ca to rank high in almost all of his keywords on a Google page. He has moved strongly into the Edmonton market and his focus is now on expanding his service offering.

Get Some Help with a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Outsource Your Full Marketing

Get Some Help With a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

Outsource Your Marketing

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Get Some Help with a Project
Learn More
Outsource Your Full Marketing
Learn More