Background

The Olympic Automotive Group is a Saskatchewan based Auto Group with dealerships across Canada. OAG hired POD Marketing specifically for help with profitable lead generation using paid search and digital display. POD has since built a suite of landing pages for their service side of the business and continue to look at new ways to help the dealerships grow, both in brand presence and lead generation.

An Average of
21%
View Rate on Their YouTube Videos
Website

Driven by the lead generation strategy as developed by POD Marketing - mini-websites were created for each dealership to send traffic from the Pay-Per-Click (PPC) campaigns to. The idea to develop the sites came from OAG’s desire to be competitive with speciality and low-cost automotive service shops. POD’s strategy was to ensure that the user had a unified experience from click to the site and was able to get all the information needed to make a buying decision.

The services sites include:

  • Clean, minimal design
  • User friendly
  • Clear call to actions
  • Analytics, call and form tracking (to document number of leads)
  • Unique and high-quality content
  • A focus on converting visitors to customers
  • Establishing OAG’s dealerships as experts in their fields and establishing trust with the user
  • Responsive design across all screen sizes and devices.
Lead Generation

Before POD

Prior to joining POD in October of 2014, OAG had worked with multiple Pay-Per-Click (PPC) and lead generation companies to advertise their 14+ dealerships across Canada. Their previous results were unknown as full tracking had previously not been implemented.

Since POD

Since partnering with POD Marketing for their PPC and Lead Generation, OAG as has seen considerable success across all of their objectives. Their aim was to boost the awareness of their 14 dealerships across Canada as well as to generate leads for both their sales, financing and service departments.

To facilitate this, POD created 14 accounts which contained: a sales and service campaign, radius targeting display campaigns, remarketing campaigns for each model and YouTube videos. In the past year the OAG accounts have received over 40 million impressions across Canada.

Results & Conclusion

POD continues to drive traffic and leads to the landing pages and websites of their 14 automotive dealerships. The goal remains to increase leads while decreasing costs.

Get Some Help with a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

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Get Some Help With a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

Outsource Your Marketing

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Get Some Help with a Project
Learn More
Outsource Your Full Marketing
Learn More