Conversion Optimization

Increasing Your Conversion Rate WILL Bring In More Customers

  • We test variations of headlines, images, forms, etc.
  • We track which version leads to more phone calls, visits, emails, etc.
  • By increasing your conversion rate, we increase your revenue

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More Information About Conversion Optimization

It’s not complicated
It sounds so complicated but it really isn’t. Conversion Optimization allows for the most sales friendly version of your site to be shown, month after month, year after year.
What is Conversion Optimization
We split-test variations of your website to learn what makes your customers call you more. 50% of your customers will go to one version of a page while the other 50% land on another version. We may test something small (variations in a contact form) or large (complete re-write of text). CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business – often called key performance indicators (KPIs) – that you’re trying to improve:  acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” that turns passive browsers into valuable customers.
Quick Example

Let’s look a simple math equation:  

Version A – Converts traffic into phone calls 10% of the time
100 visits @ 10% conversion rate = 10 phone calls
10 phone calls @ 75% closing rate = 7.5 jobs
7.5 jobs @ $2,000 per customer = $15,000 revenue

Version B – Converts traffic into phone calls 15% of the time
100 visits @ 15% conversion = 15 phone calls
15 phone calls @ 75% closing rate = 11.25 jobs
11.25 @ $2,000 per customer = $22,500 revenue

This difference in conversion rate added $7,500 to the client’s income statement for these 100 website visitors!

Take a look at how we utilized conversion optimization as part of the overall strategy to decrease a client’s cost-per-lead of $110 to a very profitable $30 cost-per-lead.

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If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Outsource Your Full Marketing

Get Some Help With a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

Outsource Your Marketing

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Get Some Help with a Project
Learn More
Outsource Your Full Marketing
Learn More

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