Background

Vito Services provides commercial and residential HVAC and Plumbing services to the Maryland, Virginia and Washington D.C. Their revenue split was 80-20 leaning towards commercial and hired POD to increase residential revenue. The relationship began with branding strategy as this company has existed for over 80 years. POD Marketing has been providing a full suite of marketing solutions for Vito Services including Website Design, Conversion Optimization, Search Engine Optimization, Paid Search Management, Digital Display Advertising, Video Production, Social Media Marketing and offline Graphic Design.

An Increase of
89%
In Monthly Conversions
Website

Before POD

Vito’s website was converting well and they had clear Call-To-Actions that allowed users to find what they were looking for quickly. POD was hired to increase effectiveness of their website and make things work even better.

Since POD

When we first switched their website over to our Home Service platform, the conversions increased marginally. We began testing various titles and promotions that would produce a more qualified call. Since we have made the initial adjustments, there has been a substantial growth in number of calls, and quality of leads. Their website is now a valued component in their marketing and we continue to produce higher numbers on a monthly basis.

Graphic Design

Before POD

The Vito brand was a staple in the commercial plumbing and HVAC world. However, as many well established brands need face lifts on their brand, Vito was no exception. They wanted to maintain the brand recognition that was established over 80 years in business, but give it a modern look.

Since POD

Vito, like many other POD clients, received a dedicated Graphic Designer that sat with them to understand their brand. We were able to capture the essence of Vito that everyone knows and loves, and was able to create a brand that would be more modern, more attractive to new clients, and was more residentially focused.

Lead Generation

Before POD

Prior to joining POD, the client was hesitant to engage in a full scale Pay-Per-Click (PPC) program as they had not seen much success in the past. They had run general campaigns and in which they were spending a large amount of money and not seeing a great return. The client serves a large tri-state area and the areas of plumbing and HVAC are exceptionally competitive online.

Since POD

POD took on the challenge of launching a brand new PPC campaign in a highly competitive market as well as having to prove the value of an increased investment on paid online advertising

The campaign is focused on strategic growth locations for the client down to the zip code. It also consists of very specific ad groups based on their services and duplicated across their targeted locations.

Given that search marketing was incredibly competitive (cost per clicks upwards of $70.00 USD) POD created display campaigns broken out by services. As display campaigns tend to bring website clicks at a lower cost and high volume this resulting in driving the lead volume up significantly.

Marketing Strategy

Before POD

Vito has always been a commercial business. They were trying to break into the residential market and was finding it extremely difficult to navigate through this change. Their call takers weren’t capitalizing on potential leads, and weren’t recognizing the opportunities when they were presented with them.

Since POD

Their POD Marketing Strategist has worked directly with the owners and managers of Vito to bring them structure in priority planning and overall improvements with in-house operations and call answering. They continue to work together to bring focus on what is needed to grow their residential sector. They plan out promotions and coordinate online and offline tactics.

Results & Conclusion

Over Vito’s tenure with POD Marketing, they have increased sales on their residential side of their business, and POD has created and expanded their brand in their market. With an 89% increase in their monthly conversions, Vito has expressed an overwhelming appreciation for the POD team. We will continue to expand their brand using display and YouTube advertising, and continue to increase profitable leads to their business.

Get Some Help with a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Outsource Your Full Marketing

Get Some Help With a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

Outsource Your Marketing

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Get Some Help with a Project
Learn More
Outsource Your Full Marketing
Learn More