Background

The WireNut is an Electrical company, based out of Colorado Springs in Colorado. They built their reputation on providing incredible customer service to the citizens of Denver and surrounding areas. They acquired an HVAC (Heating Ventilation Air Conditioning) company and expanded their services to their existing customer base. They hired POD Marketing to help establish the brand and generate new leads at a profitable rate.

An Increase of
73%
In Pay-Per-Click Conversion Rate
Website

Before POD

The Wirenut was going through a period of acquiring new businesses. They had several websites and not a lot of direction on where they wanted to go with branding. They had splash pages and duplicate content among their web properties.

Since POD

We built The Wirenut on our Home Service Platform. This allowed us to make necessary optimizations to conversion rates as needed. We were able to design hero images that fit their brand, and write content that has aided in an increased number of leads. We have also added service pages to aid in SEO. They now have a robust website that is easy to navigate and converts higher than their previous website.

Graphic Design

Before POD

The Wirenut had inherited several mascots and logos from the various companies he purchased. He was a bit gun shy to amalgamate all companies together in fear of losing loyalty from current client base. The branding and layouts of all the advertising was cluttered and not as effective as it could be.

Since POD

Their dedicated Graphic Designer was able to design a new look and feel for all their new advertising. We designed a mascot that fit on brand, a logo that encompassed their many services and a look and feel that allowed their current clients to stay loyal and potential clients to feel like they’ve chosen a trusted company.

Lead Generation

Before POD

The Wirenut already had a fairly mature PPC campaign running but the market and industry in which they compete in is extremely competitive, it is not uncommon to see cost per clicks in the area of $60.00 (USD). In this instance the client was looking to bring in more leads, drop their average cost-per-click and increase their conversion rate.

Since POD

Since the Wirenut has joined POD, we have worked to not only decrease their cost per click but also increase their number of leads and conversion rate.

To address the increasing cost per click, POD Marketing created specific display campaigns, broken out by service as well as relied on remarketing to ensure we are staying top of mind with potential consumers.

Furthermore, POD Marketing continues to break out the Wirenut’s ad groups to ensure that they are as specific as possible so they are are visible to all facets of their audience in addition to A/B testing ad headlines.

Marketing Strategy

Before POD

The Client was trying to navigate through several print vendors, was stuck in a vicious cycle of brand changes, and was finding it difficult to focus on priorities. He knew the direction they wanted to go in, but wasn’t clear on the best way to get there.

Since POD

The marketing strategist meets with this client weekly. They formulate a priorities list, and executes on it promptly. Every week new ideas are brainstormed and a to-do list allows the client to feel at ease that projects are getting completed.

Results & Conclusion

Over the two years The Wirenut has been a POD client, we went through a major rebrand. POD has been able to increase conversion rates by 73% on AdWords, while making each lead more and more profitable each month. We have increased sales, and have been instrumental with an increase of brand recognition in their market.

Get Some Help with a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Outsource Your Full Marketing

Get Some Help With a Project

If you're planning out an upcoming marketing project and need some help, we're the company for you. Our highly skilled and diverse team of marketing experts can assist with planning, strategy and execution of any marketing project you may have.

Contact Us

Outsource Your Marketing

If you're looking to take your business to the next level and are considering hiring an agency to handle ALL of your marketing, we should chat. We provide all-inclusive marketing solutions to clients across North America.

For the equivalent cost of a mid-level, single employee - you could hire a team of marketing experts, all specialized in various forms of digital marketing.

If you contact us here and tell us a little more about your company, we would love to meet up and see if we're a good fit together.

Contact Us
Get Some Help with a Project
Learn More
Outsource Your Full Marketing
Learn More