Our Culture

Kevin is a Co-Founder and President of the organization, and plays the role of Visionary (according to the book Traction by Gino Wickman). Ever since graduating from the University of Calgary in 2008, his entire career has revolved around marketing – primarily for the small to medium sized business. Kevin is a speaker, and published author. His book entitled Click: Transform Your Business Through Digital Marketing has been an Amazon Best Seller and is now becoming an online course. Kevin sits on the board for the Calgary chapter of the Entrepreneur’s Organization (EO), and is involved in numerous other business ventures. His greatest pride lies with his family, and watching his children grow up to become their own people.

You can reach me at LinkedIn here.

Trudi has spent her career trying to help eye care business owners run a better business. From her early days working in retail optical as an Optician & Corporate Trainer to an award-winning sales rep for Bausch and Lomb, Trudi carried her passion for the industry through to Eye Recommend; one of Canada’s most progressive Optometry buying groups. As VP of Training & Marketing, she helped build training and marketing programs to help members grow their practices. Finally, Trudi exercised her entrepreneurial spirit and launched Canada’s first online job board for eye care professionals, Jobs4ecps. The success of that venture (and meeting Kevin) led her to expand their services to include a marketing agency, an online training site, event planning & organization and a payment processing division. Trudi speaks all over North America and writes for several industry publications.

Business performance is my focus, marketing is the toolbox that I carry. Engaging in your business, understanding your challenges, and collaborating to build comprehensive and measurable solutions is my passion.

I work with a team of talented professionals who collectively hold themselves accountable for the growth of your business through marketing. We connect the dots of your marketing strategy to provide transparency of your marketing investment and ROI alongside sound advice to drive growth.

Amanda Wilhelm has seen both sides of the coin when it comes to marketing. Starting her career as a small business owner, she was able to grow her own revenues by 50% in the first year alone. This gave her a taste for what could be possible with her natural talents in marketing, research, and strategy.

Working as a Marketing Director for many years, she honed in on these abilities and brought additional skills to the table with a hands-on approach. Amanda has expert competencies in optimizing website conversion, user experience (UX), SEO, AdWords, reputation management, content marketing, marketing automation, video production and management, traditional advertising and marketing budgets.

Amanda actively invests in the entrepreneurial community to share the success that she has found in her pursuits. She takes pride in her leadership abilities, which are characterized by her creative and philanthropic style. Outside of her day-to-day work life, Amanda enjoys being involved in charitable work as well as painting, writing poetry, and composing music.