The POD Concept
We knew in the beginning that in order to truly differentiate ourselves as a digital agency, we needed to specialize in one of three ways. Either we would need to be the local leader (the best in our city), be a specialist in a product (become the best PPC company) OR dive into an industry and become completely dedicated to servicing that industry. We chose the industry route and have never looked back.
Our organization is made up of different brands that all represent our agency to that specific industry. Each vertical is led by an industry expert, and every service department has a vertical champion. We have systemized a way to become true experts in both digital marketing AND the industries we serve.
Our Core Values
We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.
Integrity means doing the right thing, even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.
There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our processes.
If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimizes our processes, products, and services to give you the best possible results. Nothing excites us more than progress.
Who You’re Working With
Our team is made up of the most passionate, dedicated, and talented marketing professionals you could ever hope to find. Our hiring philosophy is to dig deep, and look far away for Unicorns. A Unicorn by POD definition is someone who has all of the attributes to do the job in an incredible way tomorrow and not just relying on the experience of the past. They’re also the type of people who are interesting outside of the office. Unicorns are the people you want to grab a beer with… alcoholic or non. They’re the ones that will fascinate you with a really cool story, all while inspiring you with their love of marketing.
Vice President of Business Development & Co-Founder | Marketing4ECPs
PPC & Digital Advertising
Art Direction & Visual Design
POD Marketing Inc. would like to take this opportunity to acknowledge the traditional territories of the Indigenous peoples of the Treaty 7 region and the Métis Settlements and Métis Nation of Alberta, Regions 2, 3, and 4. We respect the histories, languages and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada whose presence continues to enrich our community.