Our Culture

The POD Concept

We knew in the beginning that in order to truly differentiate ourselves as a digital agency, we needed to specialize in one of three ways. Either we would need to be the local leader (the best in our city), be a specialist in a product (become the best PPC company) OR dive into an industry and become completely dedicated to servicing that industry. We chose the industry route and have never looked back.

Our organization is made up of different brands that all represent our agency to that specific industry. Each vertical is led by an industry expert, and every service department has a vertical champion. We have systemized a way to become true experts in both digital marketing AND the industries we serve. 

Our Core Values

Teamwork

We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.

Integrity

Integrity means doing the right thing, even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.

Positivity

There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our processes.

Initiative

If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimizes our processes, products, and services to give you the best possible results. Nothing excites us more than progress.

Who You’re Working With

Our team is made up of the most passionate, dedicated, and talented marketing professionals you could ever hope to find. Our hiring philosophy is to dig deep, and look far away for Unicorns. A Unicorn by POD definition is someone who has all of the attributes to do the job in an incredible way tomorrow and not just relying on the experience of the past. They’re also the type of people who are interesting outside of the office. Unicorns are the people you want to grab a beer with… alcoholic or non. They’re the ones that will fascinate you with a really cool story, all while inspiring you with their love of marketing.

Office Life

The Team

Business Development

Our Business Development team focuses on finding and establishing relationships with clients and partners who would benefit from our specialized services. They lead our verticals by generating new business opportunities.

Trudi

Kate

Shy

Joe

Kristin

Fabiola

Cole

Account Management

Our Account Managers are responsible for working with clients to determine the best services for their marketing goals and budget, marketing our products and services, and developing a relationship with each client we serve.

Robin

Manager of Sales

Sherrie

Manager of Sales

Jeff

Nicole

Sadie

Jonathan

Tyler

Brett

Jenn

Michelle

Kellan

Frances

Amanda

Allison

Janet

Erica

Clare-Marie

Lila

Internal Marketing

The self-proclaimed “Best Team” at POD, Internal Marketing focuses on marketing POD and its verticals to generate leads, improve brand awareness, and recruit future unicorns!

Natasha

Team Lead | Internal Marketing

Jessica

Kehna

Hailey

Partnership Solutions

Our Partnership Solutions team works closely with our partners and their clients to deliver effective marketing strategies that align with the client’s business goals.

Brendan

Team Lead | triLift Partnership

Daniel

Team Lead | OptiLight

Cassandra

Nadia

Nicole

Evan

Vickie

Kaidyn

Chris

Maddy

Websites & Account Services

Website Fulfillment

Our Website Fulfillment team manages the scheduling, progression, and completion of all ongoing web projects at POD to ensure our services are delivered on time and error-free.

Mariam

Team Lead | Website Fulfillment

Adi

Team Lead | Website Fulfillment

Maron

Karlee

Justin

Austen

Fabian

Ryley

Account Services

Our Account Services team works with clients and our internal departments to solve problems as they arise and create impactful change that prevents errors in the future.

Steph

Team Lead | Account Services

Ahmed

Shumaila

Hannah

Paul

Website Content Strategy

Zoey

Team Lead | Website Content Strategy

Will

Mohammad

Stephanie

Website Design

Tracy

Associate Art Director | Websites

Caitlin

Maggie

Arielle

Margaret

Web Development

Our Website Development team works diligently to bring our client’s visions to life online by building, coding, and monitoring the websites produced within each vertical.

Jono

Team Lead | Website Development

Behnam

Nicole

Brady

Lovepreet

Digital Marketing

PPC & Digital Advertising

Our Marketing Science team manages all client campaigns at POD to help generate maximum returns and target the right audience in the right place through paid digital advertising.

Ashley

Manager of Digital Advertising

Alejandra

Team Lead | Marketing Science

Trevor

Theo

Yaseen

Masha

Jessie

Gaby

Thomas

Alex

Jocelyn

SEO

Our SEO (Search Engine Optimization) team focuses on improving the ranking and digital presence of our clients through blogs, keyword research, audits, and more.

Brynn

Manager of SEO

BORIS

Sara

Claire

Kieran

Rene

Dima

Vanessa

Organic Social Media

Our Organic Social Media team works closely with our clients to create and execute impactful social campaigns that increase credibility, boost brand awareness, and generate qualified organic traffic.

Tanya

Manager of Organic Social Media

Andie

Nikki

Sarah

Kat

Rose

Automation

Our Automation team works with all departments to automate various tasks and messages for internal teams and our clients, including email, social posting, and more.

Payton

Manager of Marketing Automation & Data Analytics

Aaron

Jessica

Creative Services

Andrea

Art Direction & Visual Design

Our Graphic Design team works with internal teams and our clients to create unique, impactful designs for various mediums, such as websites, emails, social grids, and more!

Diana

Manager of Graphic Design & Art Direction

Peyman

Associate Art Director | Production

Sonia

Jonas

Editing & Content Strategy

Our Content team works with clients to craft the perfect voice and tone for our clients through web content, blogs, social media captions, and more. They are responsible for maintaining our extremely high content standards.

Keri

Manager of Editing & Content Strategy

Sam

Tyra

Jeff

Email Marketing

Our Email Marketing team focuses on the development of campaign strategies, creating client emails, and working with clients to ensure their message translates to their customers.

Claire

Maddy

Kateryna

Finance & Administration

Our Finance & Administration team is the backbone of our operations! They manage all the money coming and going from our business, as well as make our office an amazing place to work.

Denise

Matt

Sydney

Human Resources & People Experience

Our HR & People Experience team manage all of the unicorns who work at POD. From creating performance and learning management systems to helping our employees get what they need, they support every department at POD.

Alaina

Guadalupe

Senior Leadership

Our Senior Leadership team leads us boldly into the future by creating short-, medium-, and long-term goals that help us embody our mission and values and enjoy the wonderful world of POD.

Kevin Wilhelm

President

Karim Ali

Co-Founder & CFO

Wade Horb

Vice President of Sales & Strategy

Jason Wellman

Vice President of Operations & Member Solutions

John

Director of Technology & Infrastructure

Kate

Manager of Human Resources & People Experience

Alex

Director of Digital Marketing

Jill

Director of Partnership Solutions

Salim

Director of Websites & Account Services

Michelle

Director of Marketing & Communications

Bryan

Director of Sales

Dylan

Director of Business Development

Frequently Asked Questions (FAQ)

Great question!

A unicorn is someone who exhibits rare and valuable traits, and brings their best to the table every day. For more information about our unicorns and our hiring process, check out this great article from our CEO, Kevin Wilhelm.

You can apply online by clicking here.

This depends on your role.

Most departments will participate in marketing efforts for all of our verticals (Marketing4ECPs, SmileShop Marketing, CITIZEN, and LIFT), but not every individual contributor will work on every vertical.

Not necessarily.

To work with us as an employee, you must be based out of Calgary, AB. If you’re interested in contract work, we have a team of contractors who work from all over the world!

At POD, culture is king.

We strongly believe that hiring the right people is more important than hiring the “most experienced” or “most educated.” While education and experience are valuable, and certainly not overlooked, do not let a lack of experience or education stop you from applying.

We invest in our people. If you’re the type of person who shows up, works hard, and brings their best to the table every day, then you could be the perfect fit. Performance is a huge part of our culture and we look for people who are eager to go above and beyond for their work and their team.

The Opportunities

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