The POD Concept
We knew in the beginning that in order to truly differentiate ourselves as a digital agency, we needed to specialize in one of three ways. Either we would need to be the local leader (the best in our city), be a specialist in a product (become the best PPC company) OR dive into an industry and become completely dedicated to servicing that industry. We chose the industry route and have never looked back.
Our organization is made up of different brands that all represent our agency to that specific industry. Each vertical is led by an industry expert, and every service department has a vertical champion. We have systemized a way to become true experts in both digital marketing AND the industries we serve.
Our Core Values
Teamwork
We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.
Integrity
Integrity means doing the right thing, even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.
Positivity
There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our processes.
Initiative
If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimizes our processes, products, and services to give you the best possible results. Nothing excites us more than progress.
Who You’re Working With
Our team is made up of the most passionate, dedicated, and talented marketing professionals you could ever hope to find. Our hiring philosophy is to dig deep, and look far away for Unicorns. A Unicorn by POD definition is someone who has all of the attributes to do the job in an incredible way tomorrow and not just relying on the experience of the past. They’re also the type of people who are interesting outside of the office. Unicorns are the people you want to grab a beer with… alcoholic or non. They’re the ones that will fascinate you with a really cool story, all while inspiring you with their love of marketing.
Office Life
The Team
Business Development
Our Business Development team focuses on finding and establishing relationships with clients and partners who would benefit from our specialized services. They lead our verticals by generating new business opportunities.
Shy
Vice President of Business Development & Strategic Partnerships | SmileShop Marketing
Joe
Vice President of Business Development & Strategic Partnerships | CITIZEN
Kristin
Business Development Manager | Marketing4ECPs
Fabiola
Business Development Manager | Partnerships
Account Management
Our Account Managers are responsible for working with clients to determine the best services for their marketing goals and budget, marketing our products and services, and developing a relationship with each client we serve.
Jeff
General Sales Manager
Robin
General Sales Manager
Bryan
Senior Account Manager
Nicole
Senior Account Manager
Sadie
Senior Account Manager | SmileShop
Kate
Account Manager
Tyler
Account Manager
Brett
Account Manager
Jenn
Account Manager
Michelle
Account Manager
Stephanie
Team Lead | Enterprise Account Coordination
Chris
Account Strategist
Kellan
Account Strategist
Jason
Account Strategist
Internal Marketing
The self-proclaimed “Best Team” at POD, Internal Marketing focuses on marketing POD and its verticals to generate leads, improve brand awareness, and recruit future unicorns!
Michelle
Director of Marketing & Communications
Lila
Product Marketing Specialist
Natasha
Content & Brand Strategist
Jessica
Content & Brand Strategist
Kehna
Senior Graphic Designer
Partnership Solutions
Our Partnership Solutions team works closely with our partners and their clients to deliver effective marketing strategies that align with the client’s business goals.
Jill
Director of Partnership Solutions
Brendan
Team Lead | triLift Partnership
Daniel
Team Lead | OptiLight
Alyssa
Program Manager
Courtney
Program Manager
Hailey
Program Manager
Cole
Program Manager
Cassandra
Program Manager
Shumaila
Program Manager
Nadia
Program Manager
Nicole
Program Manager
Evan
Program Manager
Vickie
Program Manager
Kaidyn
Program Manager
Websites & Member Support
Salim
Director of Websites & Member Support
Website Fulfillment
Our Website Fulfillment team manages the scheduling, progression, and completion of all ongoing web projects at POD to ensure our services are delivered on time and error-free.
MARIAM
Team Lead | Website Fulfillment
ADI
Team Lead | Website Fulfillment
Andy
Project Manager
Maron
Project Manager
Allison
Project Manager
Karlee
Project Coordinator
Justin
Project Coordinator
Austen
Project Coordinator
Member Support
Our Member Support team works with clients and our internal departments to solve problems as they arise and create impactful change that prevents errors in the future.
Ahmed
Senior Member Support Specialist
Sydney
Member Support Specialist
Web Development
Our Website Development team works diligently to bring our client’s visions to life online by building, coding, and monitoring the websites produced within each vertical.
Jono
Team Lead | Website Development
Behnam
Senior Web Developer
Anastasiia
Web Developer
Ashley
Web Developer
Nicole
Web Developer
Digital Marketing
Alex Paisley
Director of Digital Marketing
PPC & Digital Advertising
Our Marketing Science team manages all client campaigns at POD to help generate maximum returns and target the right audience in the right place through paid digital advertising.
Ashley
Manager of Digital Advertising
Alejandra
Team Lead | Marketing Science
Frances
Senior Marketing Scientist
Trevor
Marketing Scientist
Theo
Marketing Scientist
Yaseen
Marketing Scientist
Masha
Marketing Scientist
Jessie
Marketing Scientist
Gaby
Marketing Scientist
Thomas
Marketing Science Intern
Alex
Marketing Science Intern
SEO
Our SEO (Search Engine Optimization) team focuses on improving the ranking and digital presence of our clients through blogs, keyword research, audits, and more.
Brynn
Manager of SEO
BORIS
SEO Specialist
Sara
SEO Coordinator
Claire
SEO Coordinator
Kieran
SEO Coordinator
Rene
SEO Coordinator
Dima
SEO Coordinator
Vanessa
SEO Specialist
Automation
Our Automation team works with all departments to automate various tasks and messages for internal teams and our clients, including email, social posting, and more.
Payton
Manager of Marketing Automation & Data Analytics
Aaron
Marketing Automation Specialist
Irina
Marketing Automation Coordinator
Jessica
Marketing Automation Intern
Creative Services
Andrea
Marketing Production Coordinator
Art Direction & Visual Design
Our Graphic Design team works with internal teams and our clients to create unique, impactful designs for various mediums, such as websites, emails, social grids, and more!
Diana
Manager of Graphic Design & Art Direction
Tracy
Associate Art Director | Websites
Peyman
Associate Art Director | Production
Sonia
Senior Visual Designer
Caitlin
Senior Graphic Designer
Mia
Graphic Designer
Maggie
Graphic Designer
Arielle
Graphic Designer
Editing & Content Strategy
Our Content team works with clients to craft the perfect voice and tone for our clients through web content, blogs, social media captions, and more. They are responsible for maintaining our extremely high content standards.
Keri
Manager of Editing & Content Strategy
Zoey
Team Lead | Website Content
Sam
Editor
Tyra
Editor
Jeff
Editor
Brendan
Editor
Will
Content Writer
Mohammed
Content Writer
Stephanie
Content Writer
Organic Social Media
Our OSM team works closely with clients to create, launch, manage, and improve social media campaigns and strategies on various platforms, such as Instagram.
Tanya
Manager of Organic Social Media
Andie
Senior Social Media Strategist
Amanda
Social Media Strategist
Fabian
Social Media Strategist
Nikki
Social Media Strategist
Email Marketing
Our Email Marketing team focuses on the development of campaign strategies, creating client emails, and working with clients to ensure their message translates to their customers.
Kristy
Manager of Email Marketing
Claire
Email Marketing Strategist
Maddy
Email Marketing Strategist
Finance & Administration
Our Finance & Administration team is the backbone of our operations! They manage all the money coming and going from our business, as well as make our office an amazing place to work.
Denise
Bookkeeper
Matt
Reporting Analyst
Lizzi
Administrator
Human Resources & People Experience
Our HR & People Experience team manage all of the unicorns who work at POD. From creating performance and learning management systems to helping our employees get what they need, they support every department at POD.
Kate
Manager of Human Resources & People Experience
Alaina
Human Resources Coordinator
Guadalupe
People Experience Intern
The Help
Our Executive Team leads us boldly into the future by creating short-, medium-, and long-term goals that help us embody our mission and values and enjoy the wonderful world of POD.
John
Director of Technology & Infrastructure
Wade Horb
Vice President of Sales & Strategy
Karim Ali
Co-Founder & CFO
Frequently Asked Questions (FAQ)
Great question!
A unicorn is someone who exhibits rare and valuable traits, and brings their best to the table every day. For more information about our unicorns and our hiring process, check out this great article from our CEO, Kevin Wilhelm.
You can apply online by clicking here.
This depends on your role.
Most departments will participate in marketing efforts for all of our verticals (Marketing4ECPs, SmileShop Marketing, CITIZEN, and LIFT), but not every individual contributor will work on every vertical.
Not necessarily.
To work with us as an employee, you must be based out of Calgary, AB. If you’re interested in contract work, we have a team of contractors who work from all over the world!
At POD, culture is king.
We strongly believe that hiring the right people is more important than hiring the “most experienced” or “most educated.” While education and experience are valuable, and certainly not overlooked, do not let a lack of experience or education stop you from applying.
We invest in our people. If you’re the type of person who shows up, works hard, and brings their best to the table every day, then you could be the perfect fit. Performance is a huge part of our culture and we look for people who are eager to go above and beyond for their work and their team.
The Opportunities
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POD Marketing Inc.
- 140 10 Ave SE #1700
- Calgary, AB T2G 0R1
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P: 1-888-861-7769
POD Marketing Inc. would like to take this opportunity to acknowledge the traditional territories of the Indigenous peoples of the Treaty 7 region and the Métis Settlements and Métis Nation of Alberta, Regions 2, 3, and 4. We respect the histories, languages and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada whose presence continues to enrich our community.