The POD Concept
We knew in the beginning that in order to truly differentiate ourselves as a digital agency, we needed to specialize in one of three ways. Either we would need to be the local leader (the best in our city), be a specialist in a product (become the best PPC company) OR dive into an industry and become completely dedicated to servicing that industry. We chose the industry route and have never looked back.
Our organization is made up of different brands that all represent our agency to that specific industry. Each vertical is led by an industry expert, and every service department has a vertical champion. We have systemized a way to become true experts in both digital marketing AND the industries we serve.
Our Core Values
We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.
Integrity means doing the right thing, even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.
There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our processes.
If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimizes our processes, products, and services to give you the best possible results. Nothing excites us more than progress.
Who You’re Working With
Our team is made up of the most passionate, dedicated, and talented marketing professionals you could ever hope to find. Our hiring philosophy is to dig deep, and look far away for Unicorns. A Unicorn by POD definition is someone who has all of the attributes to do the job in an incredible way tomorrow and not just relying on the experience of the past. They’re also the type of people who are interesting outside of the office. Unicorns are the people you want to grab a beer with… alcoholic or non. They’re the ones that will fascinate you with a really cool story, all while inspiring you with their love of marketing.
Our Business Development team focuses on finding and establishing relationships with clients and partners who would benefit from our specialized services. They lead our verticals by generating new business opportunities.
Vice President of Business Development & Co-Founder | Marketing4ECPs
Our Account Managers are responsible for working with clients to determine the best services for their marketing goals and budget, marketing our products and services, and developing a relationship with each client we serve.
The self-proclaimed “Best Team” at POD, Internal Marketing focuses on marketing POD and its verticals to generate leads, improve brand awareness, and recruit future unicorns!
Our Partnership Solutions team works closely with our partners and their clients to deliver effective marketing strategies that align with the client’s business goals.
Our Website Fulfillment team manages the scheduling, progression, and completion of all ongoing web projects at POD to ensure our services are delivered on time and error-free.
Our Website Development team works diligently to bring our client’s visions to life online by building, coding, and monitoring the websites produced within each vertical.
PPC & Digital Advertising
Our Marketing Science team manages all client campaigns at POD to help generate maximum returns and target the right audience in the right place through paid digital advertising.
Our SEO (Search Engine Optimization) team focuses on improving the ranking and digital presence of our clients through blogs, keyword research, audits, and more.
Our Automation team works with all departments to automate various tasks and messages for internal teams and our clients, including email, social posting, and more.
Art Direction & Visual Design
Our Graphic Design team works with internal teams and our clients to create unique, impactful designs for various mediums, such as websites, emails, social grids, and more!
Editing & Content Strategy
Our Content team works with clients to craft the perfect voice and tone for our clients through web content, blogs, social media captions, and more. They are responsible for maintaining our extremely high content standards.
Organic Social Media
Our OSM team works closely with clients to create, launch, manage, and improve social media campaigns and strategies on various platforms, such as Instagram.
Human Resources & People Experience
Our HR & People Experience team manage all of the unicorns who work at POD. From creating performance and learning management systems to helping our employees get what they need, they support every department at POD.
Our Executive Team leads us boldly into the future by creating short-, medium-, and long-term goals that help us embody our mission and values and enjoy the wonderful world of POD.
Vice President of Operations & Member Solutions
Frequently Asked Questions (FAQ)
A unicorn is someone who exhibits rare and valuable traits, and brings their best to the table every day. For more information about our unicorns and our hiring process, check out this great article from our CEO, Kevin Wilhelm.
You can apply online by clicking here.
This depends on your role.
Most departments will participate in marketing efforts for all of our verticals (Marketing4ECPs, SmileShop Marketing, CITIZEN, and LIFT), but not every individual contributor will work on every vertical.
To work with us as an employee, you must be based out of Calgary, AB. If you’re interested in contract work, we have a team of contractors who work from all over the world!
At POD, culture is king.
We strongly believe that hiring the right people is more important than hiring the “most experienced” or “most educated.” While education and experience are valuable, and certainly not overlooked, do not let a lack of experience or education stop you from applying.
We invest in our people. If you’re the type of person who shows up, works hard, and brings their best to the table every day, then you could be the perfect fit. Performance is a huge part of our culture and we look for people who are eager to go above and beyond for their work and their team.
POD Marketing Inc. would like to take this opportunity to acknowledge the traditional territories of the Indigenous peoples of the Treaty 7 region and the Métis Settlements and Métis Nation of Alberta, Regions 2, 3, and 4. We respect the histories, languages and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada whose presence continues to enrich our community.